Google Ad Compares Fiber to Broadband
Google knows how to differentiate its gigabit Internet access from the slower options offered by cable and DSL. Community networks should take notes on effective advertising.
Google knows how to differentiate its gigabit Internet access from the slower options offered by cable and DSL. Community networks should take notes on effective advertising.
The sale of iProvo to Google Fiber means that Comcast now gets to compete against Google's gig - Time Warner Cable is the incumbent cable company in Kansas City and Austin. Comcast wasted little time and has improved its bundle in Provo long before any new customers are turned on. The Free UTOPIA blog recently reported that Comcast, in response to the incoming competition, is increasing speeds. Jesse writes:
Competition is good, and Comcast is just now proving it. I spoke with one of their sales guys who confirmed that Comcast will be offering a package of 250Mbps/50Mbps for $70 starting in September, but only in Provo. (Sorry, everywhere else.) This is in direct response to Google Fiber coming to town and will include a new modem with a built-in 802.11ac router to take advantage of the speed bump. It’s unknown if this speed tier will land in any other cities in the future.
This is yet another story proving that having a fiber network in your town benefits everyone, not just subscribers.
This is compelling evidence that markets with only choices between DSL and cable are not sufficiently competitive, regardless of what wireless options are available. When threatened with a competitor that it cannot harm with its legions of lobbyists in the state capital or the threat of predatory pricing, Comcast responds with investment and lower prices. Regulators should take note.
Overall, 79 percent of households would have to pay $3,000 apiece to fully fund FTTP construction costs.YIKES! Cue the foreboding music! Palo Alto has something like 25,000 households.
Klint Finley from Wired.com joined a Media Consortium press call that our own Christopher Mitchell participated in regarding community owned networks, Google Fiber, and concerns about the future of Internet access. He wrote about the event and the promise of municipal networks.
Finley referred readers to us:
But there’s no guarantee that Google Fiber will come to the rest of the United States, and many communities may want to start building an alternative right away. Mitchell said the first step towards building a municipal broadband service in your area is to get educated about what other communities have done. That’s the purpose of the site muninetworks.org, which compiles information about municipal broadband initiatives across the country. The goal is to create a comprehensive resource for community organizers. Users can explore the projects in different states through the Community Network map.
We continue to find more local governments moving forward with their own investments to improve local access, suggesting that many understand the folly of hoping some distant corporation will build the network they need to be successful in the digital economy.
Yet the challenge remains: monopolies have a high instinct for self-preservation. And more than half a dozen states have passed legislation limiting municipalities from building public broadband networks in competition with private businesses. South Carolina passed its version last year. A similar bill narrowly failed in Georgia. Supporting these bills, of course, are the nation’s cable and telephone companies.Not really "supporting" so much as creating. They create the bills and move them with millions of dollars spent on lobbyists and campaign finance contributions, usually without any real public debate on the matter. Eduardo focuses on Google Fiber rather than the hundreds of towns that have built networks - as have most of the elite media outlets. Google deserves praise for taking on powerful cable and DSL companies, but it is lazy journalism broadly that has ignored the networks built by hundreds of towns - my criticism of the press generally, not Eduardo specifically.
According to the F.C.C.’s latest calculation, under one-third of American homes are in areas where at least two wireline companies offer broadband speeds of 10 Mbps or higher.We have 20 million Americans with no access to broadband. The rest are lucky to have a choice between two providers and even then, most still only have access to fast connections from a single provider. When the National Broadband Plan was unveiled, we were critical of it and believed it would do little to improve our standing.
Provo started building their own municipal network in 2004 because they decided that providing access to high speed connectivity was important to their community’s future. In 2011, they started looking for a partner that could acquire their network and deliver an affordable service for Provoans. We’re committed to keeping their vision alive, and, if the deal is approved and the acquisition closes, we’d offer our Free Internet service (5 Mbps speeds) to every home along the existing Provo network, for a $30 activation fee and no monthly charge for at least seven years. We would also offer Google Fiber Gigabit Internet—up to 100x faster Internet than today’s average broadband speeds—and the option for Google Fiber TV service with hundreds of your favorite channels. We’d also provide free Gigabit Internet service to 25 local public institutions like schools, hospitals and libraries.
Google Fiber is leasing fiber for transport from a small municipal FTTH network in North Kansas City. A recent Kansas City Business Journal article reports that Google finalized a deal with City Council for a 20-year agreement worth $3.2 million to lease fiber from liNKCity. This was more convenient for Google than laying (or attaching) its own fiber to get between areas it is building out.
Earlier this year, liNKCity made news by providing free gigabit service to North Kansas City Schools. The service was estimated to save the school district $500,000 over the next five years.
As I recently mentioned in my endorsement of Tubes by Andrew Blum, the book explains how a municipal fiber network helped to attract Google to town. Google sited its first "built-from-scratch data center" there, a $600 million investment according to Stephen Levy. According to Blum, it all started back in 2000 when the community got fed up with incumbent telephone company Sprint.
The Dalles was without high-speed access for businesses and homes, despite the big nationwide backbones that tore right through along the railroad tracks, and the BPA's big network. Worse, Sprint, the local carrier, said the city wouldn't get access for another five to ten years. "It was like being a town that sits next to the freeway but has no off-ramp," was how Nolan Young, the city manager, explained it to me in his worn office...
The Dalles was suffering economically due to its reliance on industrial jobs that were slowly disappearing.