One several occasions, local leaders in communities with municipal networks have told us that one of the lessons they’ve learned is that marketing is important. While municipal networks can be considered utilities by community leaders who manage and operate them, they still need to be mindful of business in order to enhance subscriber numbers, compete with other ISPs, and establish a brand. This month, the Reedsburg Utility Commission (RUC) in Wisconsin launched a new brand for its triple-play network.

Not Newbies

We’ve written about RUC’s network in the past, including their efforts to expand to rural areas and the decision in 2014 to offer gigabit connectivity. We even interviewed RUC General Manager Brett Schuppner in 2015, who shared the history of the network back to 2003, which means it’s one of the oldest Fiber-to-the-Home (FTTH) networks in the U.S.

According to the RUC press release, the new brand and logo — LightSpeed — “has roots back to the initial launch of RUC’s telecom services.”

Now, subscribers can obtain gigabit connectivity for $44.95 per month when they purchase bundled services. In addition to gigabit Internet access, residents can subscribe to a 100 Megabits per second tier. The service is symmetrical, so upload speeds are as fast as download. Symmetrical connections allow subscribers the ability to send large data files as well as receive them, which creates a better environment for entrepreneurs, teleworkers, and students who need robust connections for homework.

From the press release:

One several occasions, local leaders in communities with municipal networks have told us that one of the lessons they’ve learned is that marketing is important. While municipal networks can be considered utilities by community leaders who manage and operate them, they still need to be mindful of business in order to enhance subscriber numbers, compete with other ISPs, and establish a brand. This month, the Reedsburg Utility Commission (RUC) in Wisconsin launched a new brand for its triple-play network.

Not Newbies

We’ve written about RUC’s network in the past, including their efforts to expand to rural areas and the decision in 2014 to offer gigabit connectivity. We even interviewed RUC General Manager Brett Schuppner in 2015, who shared the history of the network back to 2003, which means it’s one of the oldest Fiber-to-the-Home (FTTH) networks in the U.S.

According to the RUC press release, the new brand and logo — LightSpeed — “has roots back to the initial launch of RUC’s telecom services.”

Now, subscribers can obtain gigabit connectivity for $44.95 per month when they purchase bundled services. In addition to gigabit Internet access, residents can subscribe to a 100 Megabits per second tier. The service is symmetrical, so upload speeds are as fast as download. Symmetrical connections allow subscribers the ability to send large data files as well as receive them, which creates a better environment for entrepreneurs, teleworkers, and students who need robust connections for homework.

From the press release:

One several occasions, local leaders in communities with municipal networks have told us that one of the lessons they’ve learned is that marketing is important. While municipal networks can be considered utilities by community leaders who manage and operate them, they still need to be mindful of business in order to enhance subscriber numbers, compete with other ISPs, and establish a brand. This month, the Reedsburg Utility Commission (RUC) in Wisconsin launched a new brand for its triple-play network.

Not Newbies

We’ve written about RUC’s network in the past, including their efforts to expand to rural areas and the decision in 2014 to offer gigabit connectivity. We even interviewed RUC General Manager Brett Schuppner in 2015, who shared the history of the network back to 2003, which means it’s one of the oldest Fiber-to-the-Home (FTTH) networks in the U.S.

According to the RUC press release, the new brand and logo — LightSpeed — “has roots back to the initial launch of RUC’s telecom services.”

Now, subscribers can obtain gigabit connectivity for $44.95 per month when they purchase bundled services. In addition to gigabit Internet access, residents can subscribe to a 100 Megabits per second tier. The service is symmetrical, so upload speeds are as fast as download. Symmetrical connections allow subscribers the ability to send large data files as well as receive them, which creates a better environment for entrepreneurs, teleworkers, and students who need robust connections for homework.

From the press release:

Anacortes, Washington, has been working toward a publicly owned fiber optic network for several years. They’re now at a point in development when potential partners are visiting the community to present proposals for collaboration. There are still details to decide, but Anacortes is well on its way to fast, affordable, reliable connectivity to the entire community. 

Building On The Water

Anacortes wanted better connectivity between water treatment plants and pumping stations, which were previously communicating via radio. Nonprofit Northwest Open Access Network (NoaNet) began working with Anacortes in 2016 to help them design the network to meet the needs of the water utility. As part of preparation for the new infrastructure, Anacortes decided last year to take advantage of existing water pipes as conduit, adopting a new approach in the U.S. 

The fiber system for the utility communications will serve as the basis for the citywide network. Anacortes has already deployed a fiber optic backbone in the eastern half of the city by aerial and underground means and plans to continue to the western half this year.

Last fall, community leaders reached out to residents and businesses to find out their needs for better connectivity and to gauge interest in a publicly owned network. They asked the community to complete a survey. Respondents indicated that speed, reliability, and price are major concerns for them.

Frontier DSL, Comcast, and Wave Cable now offer Internet access in the community of 16,800, but the community wants to prepare for the future and know that they need fiber optic connectivity in Anacortes for economic development.

Anacortes, Washington, has been working toward a publicly owned fiber optic network for several years. They’re now at a point in development when potential partners are visiting the community to present proposals for collaboration. There are still details to decide, but Anacortes is well on its way to fast, affordable, reliable connectivity to the entire community. 

Building On The Water

Anacortes wanted better connectivity between water treatment plants and pumping stations, which were previously communicating via radio. Nonprofit Northwest Open Access Network (NoaNet) began working with Anacortes in 2016 to help them design the network to meet the needs of the water utility. As part of preparation for the new infrastructure, Anacortes decided last year to take advantage of existing water pipes as conduit, adopting a new approach in the U.S. 

The fiber system for the utility communications will serve as the basis for the citywide network. Anacortes has already deployed a fiber optic backbone in the eastern half of the city by aerial and underground means and plans to continue to the western half this year.

Last fall, community leaders reached out to residents and businesses to find out their needs for better connectivity and to gauge interest in a publicly owned network. They asked the community to complete a survey. Respondents indicated that speed, reliability, and price are major concerns for them.

Frontier DSL, Comcast, and Wave Cable now offer Internet access in the community of 16,800, but the community wants to prepare for the future and know that they need fiber optic connectivity in Anacortes for economic development.

Anacortes, Washington, has been working toward a publicly owned fiber optic network for several years. They’re now at a point in development when potential partners are visiting the community to present proposals for collaboration. There are still details to decide, but Anacortes is well on its way to fast, affordable, reliable connectivity to the entire community. 

Building On The Water

Anacortes wanted better connectivity between water treatment plants and pumping stations, which were previously communicating via radio. Nonprofit Northwest Open Access Network (NoaNet) began working with Anacortes in 2016 to help them design the network to meet the needs of the water utility. As part of preparation for the new infrastructure, Anacortes decided last year to take advantage of existing water pipes as conduit, adopting a new approach in the U.S. 

The fiber system for the utility communications will serve as the basis for the citywide network. Anacortes has already deployed a fiber optic backbone in the eastern half of the city by aerial and underground means and plans to continue to the western half this year.

Last fall, community leaders reached out to residents and businesses to find out their needs for better connectivity and to gauge interest in a publicly owned network. They asked the community to complete a survey. Respondents indicated that speed, reliability, and price are major concerns for them.

Frontier DSL, Comcast, and Wave Cable now offer Internet access in the community of 16,800, but the community wants to prepare for the future and know that they need fiber optic connectivity in Anacortes for economic development.

Anacortes, Washington, has been working toward a publicly owned fiber optic network for several years. They’re now at a point in development when potential partners are visiting the community to present proposals for collaboration. There are still details to decide, but Anacortes is well on its way to fast, affordable, reliable connectivity to the entire community. 

Building On The Water

Anacortes wanted better connectivity between water treatment plants and pumping stations, which were previously communicating via radio. Nonprofit Northwest Open Access Network (NoaNet) began working with Anacortes in 2016 to help them design the network to meet the needs of the water utility. As part of preparation for the new infrastructure, Anacortes decided last year to take advantage of existing water pipes as conduit, adopting a new approach in the U.S. 

The fiber system for the utility communications will serve as the basis for the citywide network. Anacortes has already deployed a fiber optic backbone in the eastern half of the city by aerial and underground means and plans to continue to the western half this year.

Last fall, community leaders reached out to residents and businesses to find out their needs for better connectivity and to gauge interest in a publicly owned network. They asked the community to complete a survey. Respondents indicated that speed, reliability, and price are major concerns for them.

Frontier DSL, Comcast, and Wave Cable now offer Internet access in the community of 16,800, but the community wants to prepare for the future and know that they need fiber optic connectivity in Anacortes for economic development.

Anacortes, Washington, has been working toward a publicly owned fiber optic network for several years. They’re now at a point in development when potential partners are visiting the community to present proposals for collaboration. There are still details to decide, but Anacortes is well on its way to fast, affordable, reliable connectivity to the entire community. 

Building On The Water

Anacortes wanted better connectivity between water treatment plants and pumping stations, which were previously communicating via radio. Nonprofit Northwest Open Access Network (NoaNet) began working with Anacortes in 2016 to help them design the network to meet the needs of the water utility. As part of preparation for the new infrastructure, Anacortes decided last year to take advantage of existing water pipes as conduit, adopting a new approach in the U.S. 

The fiber system for the utility communications will serve as the basis for the citywide network. Anacortes has already deployed a fiber optic backbone in the eastern half of the city by aerial and underground means and plans to continue to the western half this year.

Last fall, community leaders reached out to residents and businesses to find out their needs for better connectivity and to gauge interest in a publicly owned network. They asked the community to complete a survey. Respondents indicated that speed, reliability, and price are major concerns for them.

Frontier DSL, Comcast, and Wave Cable now offer Internet access in the community of 16,800, but the community wants to prepare for the future and know that they need fiber optic connectivity in Anacortes for economic development.

Anacortes, Washington, has been working toward a publicly owned fiber optic network for several years. They’re now at a point in development when potential partners are visiting the community to present proposals for collaboration. There are still details to decide, but Anacortes is well on its way to fast, affordable, reliable connectivity to the entire community. 

Building On The Water

Anacortes wanted better connectivity between water treatment plants and pumping stations, which were previously communicating via radio. Nonprofit Northwest Open Access Network (NoaNet) began working with Anacortes in 2016 to help them design the network to meet the needs of the water utility. As part of preparation for the new infrastructure, Anacortes decided last year to take advantage of existing water pipes as conduit, adopting a new approach in the U.S. 

The fiber system for the utility communications will serve as the basis for the citywide network. Anacortes has already deployed a fiber optic backbone in the eastern half of the city by aerial and underground means and plans to continue to the western half this year.

Last fall, community leaders reached out to residents and businesses to find out their needs for better connectivity and to gauge interest in a publicly owned network. They asked the community to complete a survey. Respondents indicated that speed, reliability, and price are major concerns for them.

Frontier DSL, Comcast, and Wave Cable now offer Internet access in the community of 16,800, but the community wants to prepare for the future and know that they need fiber optic connectivity in Anacortes for economic development.

On April 14th, folks in Alford, Massachusetts, gathered at their fire house to attend a presentation about the bright future of their connectivity. After a long journey to find better connectivity in the small western Massachusetts town, residents and businesses are now subscribing to Fiber-to-the-Premise (FTTP) Internet access from AlfordLink, their own municipal network.

Years Of Work

With only around 500 residents in Alford, it’s no surprise that big incumbents decided the lack of population density didn’t justify investment in 21st century connectivity. By 2012 and 2013, the community had had enough; they decided to pursue their own solution with a municipal network. Alford voted to form a Municipal Light Plant (MLP), the entity that that manages publicly owned networks in Massachusetts.

In addition to the $1.6 million the town decided to borrow to spend on fiber optic infrastructure, the town will also receive around $480,000 in state grant funds. The Massachusetts Broadband Institute (MBI) is handling distribution of funds to Alford and other towns that have decided to use the funding to invest in publicly owned Internet infrastructure.

Alford, Blandford, and Shutesbury, are a few of the hilltowns contracting with Westfield Gas+Electric (WG+E) in Westfield. WG+E’s WhipCity Fiber began by serving only Westfield, but now contracts with other small towns to either assist them as they establish their own telecommunications utilities or to provide Internet access and operate a publicly owned network. In very small communities like Alford, they may not feel they have the resources or expertise to manage a gigabit network, but don’t want to relinquish control of their connectivity to an untrustworthy corporate incumbent.