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Chattanooga EPB has selected two new winners of its "Fibervention" campaign. We introduced you to Ms. Martha in August; during September and October, the winners were the Rolles and a student named Monica.
Lafayette's publicly owned FTTH network has created a YouTube channel featuring a commercial aimed at residential subscribers (in 15, 30, and 60 second spots) as well as a longer video aimed at increasing economic development. Both are embedded below.
If you are lucky enough to live in a community where you have a municipal network as a provider, you already know they often go the extra mile to serve customers. However, they don't always market as well as the incumbents, something that is starting to change with naturally viral ads. Enter Chatanooga's "Fibervention" campaign.
When we talk to municipal network leaders about lessons learned, they often tell us that marketing is an area where they feel a particularly vulnerability. Whenever we see a great piece of marketing from a municipal network, we like to share it.
When Longmont rebranded its FTTH network under the name NextLight, they released this awesome video. Check it out!
Opelika Power Services (OPS) began offering FTTH services to the community in mid-October, reports the Opelika-Auburn News, and demand is intense. Anticipation has been high since construction began in 2010. Dave Horton, OPS Director, told the News:
Google knows how to differentiate its gigabit Internet access from the slower options offered by cable and DSL. Community networks should take notes on effective advertising.
