Missouri’s Bootheel is the ultimate southeast corner of the state, extending south and surrounded on three sides by lands in Arkansas, Tennessee, and a smattering of Kentucky. The area’s known for having fertile soil and vibrant agriculture but now that Pemiscot-Dunklin Electric Cooperative  is deploying Fiber-to-the-Home (FTTH), it's also becoming known for high-quality Internet access.

The Region and Lack of Connectivity

Jack Davis has worked in several fields. His tech career started when most people in the area reached the Internet via dial-up connections; at the time he worked as a network administrator for a local dial-up ISP in the 1990s. His second career was in agriculture and now he’s back in the tech field. Davis’s multiple work experiences have given him insight into the increasing broadband needs of rural residents who either farm or work in some other aspect of the agriculture industry.

When Davis went back into tech, he joined Pemiscot-Dunklin because the electric cooperative, which had never had IT staff before, needed to fill a long-existing personnel gap. With approximately 8,800 connected meters, the cooperative is a modest-sized organization. Approximately 20 percent of their load goes toward irrigation, revealing the important role agriculture plays in the region. Internet access in rural areas is limited to fixed wireless. Cooperative members who used to subscribe to the wireless service typically found top speeds were around 3 - 4 Megabits per second (Mbps) download and much slower upload speeds.

Time for an Upgrade

Southeastern Missouri residents in three counties will soon have Fiber-to-the-home (FTTH) available through the Pemiscot-Dunklin Electric Cooperative. The new project marks yet another opportunity for rural residents and businesses to obtain high-quality connectivity from their electric service providers.

Regional Improvements 

Missouri specifically has been utilizing rural cooperatives as a means to connect people to improved Broadband Internet. Barry Electric Cooperative, Co-Mo Cooperative, Callaway Electric Cooperative, Ralls County Electric Cooperative, and Sho-Me Power Electric Cooperative have all begun connecting businesses and residents to their fiber networks.

Pemiscot Dunklin Fiber will serve the residents of Dunklin, Pemiscot and New Madrid counties. The co-op has yet to announce subscription prices, but will offer video, voice, and high-speed Internet access. They plan to provide symmetrical connectivity so subscribers can be participants in the online economy, not just consumers. DSL connections are available to much of the area with scant cable offerings.

Cooperative Power

Electric cooperatives have provided essential services to rural and underserved areas for many years, and recently they’ve begun to offer Internet service in an effort to ensure rural communities aren’t left behind.

Pemiscot-Dunklin Co-op was organized in 1937, one year after the Rural Electrification Act. The New Deal Era legislation provided federal money for the installation of electrical distribution centers. By 1950, the cooperative had lit up around 90 percent of the region. Ever since the 1950s, the area has contended with population decline as people move to urban areas for employment. Better connectivity spurs economic development, and the cooperative likely sees this investment as both a way to serve members and to make the region more desirable to businesses.